Corporate Citizenship is something that a lot of companies struggle with. How to make sure the charity is aligned with your values, how to make sure those donations do the most good, even what organization to support?
Many worthy groups advocate at the local level where they can do the most direct good. Some are much larger, with national and even international work to their credit. We here at Industrial Truck Service have long supported a variety of charities both with internal fundraisers and by exercising our corporate citizenship to act as a business to maximize our ability to help.
Most recently Industrial Truck Service had the opportunity to help out an incredible local charity: the Christmas Cheer Board. As anyone who has helped them out either in the warehouse or with Christmas hamper deliveries can tell you, the Cheer Board simply doesn’t stop through the holidays. Deliveries coming and going from other supporters and through the Christmas Cheer Board’s own leveraged donations stream in throughout the day while dedicated volunteers work to package them up and ship them back out to families who need a little help through the holidays.
For the fourth year running we at Industrial Truck Service have donated the use of our equipment for the season. Lending the Christmas Cheer Board four units, we aim to take the load off the teams of volunteers. Instead of countless, hard hours of unloading trucks by hand the Cheer Board gets a powerful assist from the best in the material handling industry, and gets to focus on spreading that Christmas cheer.
Kai Madsen, Executive Director of the Christmas Cheer Board had this to say: “We at the Christmas Cheer Board are very fortunate to have the wonderful support of the folks at Industrial Truck Service. We would not be able to look after our warehouse without their support. The team at Industrial Truck are amazing and their donation is truly something we could not operate without.”
While we at Industrial Truck Service may put our heads and wallets together on a regular basis to help out a good cause, with the Christmas Cheer Board we’ve found a way to exercise our expertise as a business to really take what we excel at and make it work in our community.
A great thinker once said “Look for the helpers. You will always find people who are helping.” Turns out it’s a solid guide to being a good corporate citizen too.